These extra-long rice grains impress with their exclusive quality and have a particularly fine taste after cooking. Heer rice is known for its finest quality and it is cultivated in the plains of Punjab at the foothills of the Himalayas, one of the most fructuous regions on earth. Its consistent and perfect long grain shape, the aromatic flavour and taste is guaranteed by a permanent quality control. This is what makes our Heer Superior Basmati Rice special: - gluten-free and rich in natural fiber - traditional taste and aroma - non-sticky texture after cooking